Kraken Prime and SoFi Join Forces to Elevate Crypto Execution
TL;DR
- Execution Upgrade: SoFi routes crypto orders through Kraken Prime, giving customers access to deeper liquidity and better pricing.
- Banking Integration: The exchange joins SoFi’s SEN network, enabling real‑time dollar settlement and expanding banking access for institutional clients.
- Stablecoin Expansion: SoFiUSD is now listed on the exchange, widening its reach across retail and institutional markets while supporting SoFi’s broader digital‑asset strategy.
Payward, the parent company of Kraken, and SoFi Technologies have formed a strategic partnership designed to connect banking, payments, and digital asset markets through a unified execution and settlement framework. The collaboration places SoFiUSD on the exchange and routes SoFi’s crypto order flow through Kraken Prime, creating a deeper liquidity environment for millions of SoFi users who already trade digital assets inside the SoFi app.
Prime brokerage meets consumer crypto access
The agreement brings Kraken Prime directly into SoFi’s trading workflow, allowing the fintech to tap into a broader execution layer instead of relying on a single venue. Kraken Prime sources prices across multiple markets, giving SoFi access to liquidity that is considerably deeper than any standalone order book. For customers, the experience inside the app remains unchanged, but the pricing behind each trade improves because orders are routed through Kraken Prime’s multi‑venue infrastructure.
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