McDonald’s (MCD) Stock Hits 52-Week Low as Spicy McNuggets Return
TLDR
- MCD hit a 52-week low of $259.85, down 16% over the past year
- Spicy Chicken McNuggets return nationwide September 1 for a limited time
- Q2 U.S. comparable sales rose just 0.8%, with guest counts declining
- Benjamin Edwards Inc. cut its MCD position by 20.7% in Q2
- Average analyst price target sits at $322.96 with a “Moderate Buy” consensus
McDonald’s stock hit a 52-week low of $259.85 this week, putting the stock down roughly 16% over the past year and 20% over the last six months. The drop has drawn attention from both analysts and institutional investors reassessing their positions.
To try to bring customers back, McDonald’s is relaunching Spicy Chicken McNuggets nationwide on September 1. The product, which uses cayenne and chili peppers in McDonald’s signature tempura batter, has been off the menu since 2024.
The timing is deliberate. U.S. customer traffic has been under pressure, and McDonald’s needs a reason for people to visit.
Q2 Numbers Tell the Story
Second-quarter U.S. comparable sales rose just 0.8%, and that gain came mostly from customers spending more per visit, not from more visits. Comparable guest counts actually declined.
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