Meta Targets Early September for Hatch, Its Consumer AI Agent
Meta Platforms is reportedly planning to launch a consumer AI agent, known internally as Hatch, within the coming weeks. Documents reviewed by The Information also show an October target for a new model, Watermelon.
The release anchors Chief Executive Mark Zuckerberg's ambition to monetize Meta's AI investments and diversify revenue. The AI spending has weighed substantially on the company's cash flow.
Meta Plans Subscription AI Agent Hatch as It Seeks To Diversify Revenue
Meta has weighed a tiered subscription for Hatch, according to the documents. Premium access could cost up to $199.99 per month and include higher usage limits. The documents put the release in late August or early September.
The stakes show up in Meta's own numbers. The firm reported $60.8 billion in second-quarter revenue. Advertising delivered $59.4 billion of that, more than 97% of the total.
Everything else is quite small. Reality Labs brought in $431 million, while other revenue reached $1.01 billion.
Meanwhile, the AI buildout continues to grow. Meta raised the floor of its 2026 capital expenditure range to $130 billion from $125 billion. The ceiling stayed at $145 billion.
โฆ Continue reading the full article at the original source below.
