Musk’s X Wants to Pay Creators in Crypto - And USDC Is the Front-Runner

TLDR

• X is in talks to use stablecoins like Circle’s USDC to pay creators and influencers for their content
• The move is tied to X’s new Original Content Rewards Program, replacing its old ad-based system
• Cross-border payments are a key driver, as stablecoins offer faster and cheaper transfers globally
• SpaceX already uses stablecoins for Starlink payments in emerging markets
• X has not officially confirmed the plan or named a launch date

Elon Musk’s social media platform X is exploring the use of stablecoins to pay creators and influencers for their content. Circle’s USDC is among the options being considered, according to a person familiar with the discussions.

Elon Musk’s X is reportedly exploring stablecoin payments for creators: The platform is in talks around using stablecoins such as Circle’s USDC to pay royalties to influencers and content providers. pic.twitter.com/uxVLrEe75N

- Wall St Engine (@wallstengine) August 20, 2026

The talks are ongoing. X has not officially confirmed any plans, and the company did not respond to requests for comment.

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