Nike (NKE) Stock Hovers Near 52-Week Low After Q4 Sales Drop and Store Cuts
TLDR
- Nike closed roughly a dozen U.S. stores in July 2026 alone as part of its Global Operations Changes restructuring plan.
- Nike will cut online sales through Chinese distributors Topsports and Pou Sheng starting January, shifting to its own platforms and Tmall, JD.com, and Douyin.
- Q4 fiscal 2026 revenue fell 1.1% year-over-year, though EPS of $0.20 beat the $0.11 consensus estimate.
- Nike Direct revenue dropped 9%, Nike Digital fell 12%, and Converse revenue declined 32% in Q4.
- Wall Street analysts hold an average โHoldโ rating with an average price target of $53.86, well above the current stock price near $41.85.
Nike (NKE) stock opened at $41.85 on Friday, sitting near its 52-week low of $40.00. The stock is down sharply from its 52-week high of $80.17 and trades below both its 50-day moving average of $43.68 and 200-day moving average of $51.15.
The company is in the middle of a wide restructuring effort that is touching its retail footprint, its digital channels, and its workforce all at once.
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