Nike Stock Falls to a 12-Year Low: Why Investors Still See a Rebound Ahead
Nike stock rebound talk is picking up again, even though NKE just fell to a 12-year low. Nike closed at $39.09 on Monday, down 4.03%, marking its weakest finish since September 2014 and sitting nearly 78% below its $169.74 record from November 2021. That is basically why Nike stock is down today, and it also explains why the stock price and the Nike stock forecast are getting so much attention right now. A stock rebound is still possible, at least on paper, but it really depends on whether CEO Elliott Hill’s turnaround plan can fix wholesale relationships, digital sales, and China demand before the stock slides even further.
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Nike Stock Rebound: Price, Forecast And Turnaround Outlook
Why Nike Stock Is Down Today
The reasons behind the drop actually matter a lot for any Nike stock rebound bet, and they start with the numbers themselves. Nike lost more than 4% on Monday, and shares fell below $40 for the first time since 2014, according to Yahoo Finance AlphaSpace data. The company is worth about $58 billion right now, which is a small fraction of the near $255 billion it carried back at its 2021 peak. Fiscal fourth quarter revenue fell about 1% to $11.0 billion, digital sales dropped 26%, and China sales fell 12% as well. First quarter revenue should also fall by a low to mid single digit percentage, and Nike expects earnings growth to stay flat once tariff recovery benefits fade from the numbers.
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