Nike Stock Hits 12-Year Low: Riskier Than Bitcoin?

NewsMon, 17 Aug 2026 22:18:36 UTC2 hours ago

Nike (NKE) closed at $39.09 on Monday. That is its weakest close since September 2014. The stock sits about 78% below its 2021 record. Bitcoin has not fallen that far in this bear market.

Nike is a Dow Jones Industrial Average stock. Investors buy that index for safety. The chart no longer looks safe.

Nike (NKE) Stock Performance. Source: Yahoo Finance

A Dow Stock Falls Further Than Bitcoin

Nike lost 4.03% on Monday, nearly 80% below its record close of $169.74 recorded on November 5, 2021. The damage since then is easy to size. Nike is now worth about $58 billion.

$NKE – NIKE SINKS TO 12-YEAR LOW

Nike fell 3.2% to $39.42, putting shares on track for their lowest close since September 2014.

The stock is now down 38% YTD, 5.5% in August, and nearly 78% from its 2021 all-time high.

Nike is also the worst performer in the Dow today and is…
- *Walter Bloomberg (@DeItaone) August 17, 2026

Apply today's share count to the record price, and the peak value was near $255 billion.

Bitcoin's fall is the smaller one. BTC changed hands near $64,325 on Monday, up 2% in 24 hours. Bitcoin's record was $126,080, set on October 6, 2025. So Bitcoin's price action sits close to 50% below the top, or roughly half of Nike's decline.

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Nike Stock Hits 12-Year Low: Riskier Than Bitcoin?

A Dow Stock Falls Further Than Bitcoin

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