Nvidia plays "matchmaker" in Nordics as region becomes more attractive, connects GPU companies with data center operators

Nvidia is introducing companies that hold its GPUs to Nordic data center operators with room to house them, sources have told CNBC, a sign the chipmaker wants to increase its influence spanning the entire AI buildout well beyond just selling chips.

Chipmaker turned matchmaker

According to CNBC’s reporting, published Wednesday, Nvidia reached out to at least one data-center company to talk through potential “offtakers.” These are buyers who lock in compute capacity ahead of time through purchase or lease agreements. One of the sources claimed the introductions were a part of Nvidia’s “value proposition to GPU customers.”

The company is not limiting the effort to Scandinavia and Iceland, as Nvidia has also tried to link an AI infrastructure firm with GPU holders in the United States and Asia. The aim of the effort is to ensure buyers with cash and demand can find the physical space to run the hardware they want.

This “matchmaking” interest from Nvidia extends its reach past just chips and processors, into where those chips will be used. This step will be one deeper into the AI supply chain than the company has previously ventured.

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