Nvidia's Perplexity talks add another customer to its circular financing problem

Nvidia has started discussions to invest in Perplexity’s next funding round at a valuation of over $30 billion, according to a report from The Information.
The deal would boost the valuation of the AI search startup by more than 50% in a year. It would also provide another Nvidia-backed customer with fresh capital.
The talks surfaced on Sunday, sourced to people familiar with the discussions.
Perplexity revenue triples while its valuation climbs past $30B
The proposed round would value Perplexity at more than $30 billion, up from its $20 billion valuation last September. That is an increase of more than 50% in about a year.
Nvidia is pondering whether to join. Both Nvidia and Perplexity declined to comment or did not respond to requests for comment.
Perplexity’s investors include Amazon founder Jeff Bezos and Japan’s SoftBank Group.
The company’s annualized revenue has grown to over $750 million from less than $250 million at the beginning of the year, tripling in about eight months.
Perplexity Computer sells to professionals to automate tasks on their machines. The growing demand for AI search and autonomous agents is feeding investors’ appetite.
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