OpenAI's ChatGPT ads cross $1 billion run rate as IPO push builds

OpenAI said on Monday that its advertising business has reached a $1 billion annualized revenue in less than 200 days after its launch.

OpenAI is trying to prove it can earn money from more than subscriptions as it prepares for a public listing with a valuation above $1 trillion.

How much revenue did ChatGPT generate through ads?

OpenAI reported that its ChatGPT advertising business generated $1 billion in annualized revenue within fewer than 200 days of launch.

In its announcement, OpenAI said its revenue comes from “consumer subscriptions, enterprise offerings, and usage-based APIs,” and now advertising.

Ads currently reach users on ChatGPT’s free tier and its lower-cost Go plan. OpenAI puts ChatGPT’s free plan audience at more than 1 billion weekly active users, and the advertising model is what helps keep the free version running.

Tens of thousands of advertisers now buy space, and the company said small and medium businesses have become a “material share of the business” since it opened a self-service Ads Manager in May.

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