Ripple Signs Multi-Year XRP Deal With Florida Athletics, Logo to Appear at The Swamp

TLDR

• Ripple has signed a multi-year partnership with Florida Athletics starting with the 2026 football season
• The XRP logo will appear on the field at Ben Hill Griffin Stadium, known as “The Swamp”
• The deal is reported to generate up to $5 million annually
• Ripple will also support financial and tech education for Florida student-athletes
• This is Ripple’s second major sports deal, following a five-year jersey patch deal with the Kansas Jayhawks in July 2026

Ripple has signed a multi-year sponsorship deal with Florida Athletics, bringing XRP branding to one of college football’s most well-known venues.

Gator Nation 🤝 XRP 🐊 https://t.co/CEjXN2M6Ei

- Ripple (@Ripple) September 4, 2026

The XRP logo will appear on the field at Ben Hill Griffin Stadium, commonly called “The Swamp,” starting with the 2026 football season. The logo will also feature across Florida Athletics’ digital platforms and event signage.

What the Deal Includes

According to the Associated Press, citing people familiar with the negotiations, the deal is expected to generate up to $5 million annually for Florida Athletics.

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