Tesla (TSLA) Stock Reclaims 52% EV Market Share as Ford and GM Retreat
TLDR
- Tesla captured 52% of U.S. EV sales through August 2026, up from 43% a year earlier
- Tesla’s U.S. sales fell 16%, but total U.S. EV market dropped 30%, explaining the share gain
- Legacy automakers including Ford, GM, Honda and Volkswagen have pulled back on EV models
- Investor Gary Black credits the Model Y Juniper redesign and rival retreats, not FSD, for the share gains
- Wall Street rates TSLA a Moderate Buy with an average price target of $377.08, implying 3.19% upside
Tesla is back above 50% in the U.S. EV market, but not for the reasons you might expect.
Tesla (TSLA) captured 52% of U.S. EV sales through August 2026, up from 43% during the same period a year earlier. The stock was trading around $360.48 in overnight trading, slipping 0.05% to $365.25 in regular trading.
The market share gain is less a story of Tesla surging and more a story of the broader EV market collapsing around it. Total U.S. EV sales fell 30% through August, while Tesla’s own U.S. sales dropped 16%. As Cox Automotive analyst Stephanie Valdez Streaty put it: “Tesla is shrinking too, but just more slowly.”
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