Trump Media Eyes New Treasury Strategy After $190M Unrealized Losses
TL;DR:
- Trump Media announced a reform of its crypto treasury strategy after recording net losses of $238 million in the second quarter of 2026.
- The company accumulated $190.4 million in unrealized losses on its digital assets, assets pledged as collateral, and equity securities.
- As of July 31, Trump Media reported approximately 14,139 BTC in its possession, including pledged Bitcoin, valued at around $890.5 million.
Trump Media will restructure its exposure to digital assets after unrealized losses on its cryptocurrencies and securities pushed the holding company to record a net loss of $238 million in the second quarter of 2026.
The company, linked to United States President Donald Trump —who is the sole beneficiary of a trust that controlled approximately 41.1% of the firm’s voting power as of February 25, according to its latest annual report—, anticipated a new framework to manage its long-term exposure to digital assets with greater discipline and reduced balance sheet volatility.
Trump Media is the company behind Truth Social, Truth+ and the Truth.Fi financial services brand. In its second-quarter earnings report, published on Monday, the company reported $190.4 million in unrealized losses distributed across digital assets, digital assets pledged as collateral, and equity securities.
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