X in Talks to Use Stablecoins for Content Creator Royalties: Report

X is exploring stablecoin payments for content creators as it replaces its long-running Revenue Sharing program with a new rewards system.

The talks could put USDC at the center of creator payouts just as X expands its broader payments offering.

X Explores Stablecoins for Creator Payments

CoinDesk reported on August 20 that X is discussing the use of stablecoins such as Circle’s USDC to pay royalties to influential users for their content.

The conversations are still ongoing, according to a person familiar with the plans who also works with other social media platforms testing stablecoins for influencer commissions, suggesting X is not alone in weighing the move.

The report comes as X changes how creators earn money on the platform. The company announced early this month that it is ending new enrollment for its Revenue Sharing program and introducing the Original Content Rewards Program.

Under the new system, eligible creators earn money from qualified impressions generated by their original content. Those impressions must come from Premium users on the Home Timeline, with at least half of the post visible. Creators need at least 500 verified followers and 500,000 Home Timeline impressions from verified users during the previous 90 days. They must also subscribe to X Premium, Premium+ or Premium Business and maintain an account in good standing.

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