Alphabet (GOOGL) Stock: Google Pays $10M for Spirit Airlines Data to Train AI

NewsTue, 18 Aug 2026 07:29:11 UTC2 hours ago
Alphabet (GOOGL) Stock: Google Pays $10M for Spirit Airlines Data to Train AI

TLDR

  • Google agreed to pay $10 million for Spirit Airlines’ internal business data in a bankruptcy auction.
  • The data includes employee emails, Teams messages, spreadsheets, and calendars.
  • All data will be de-identified before transfer, with no customer or personal information included.
  • AI hiring firm Mercor submitted a competing bid of $7.5 million for the same data.
  • A bankruptcy court hearing to approve the sale is set for August 19, 2026.

Alphabet’s Google has won a bankruptcy auction for Spirit Airlines’ internal business data, agreeing to pay $10 million for the assets.



Alphabet Inc., GOOGL

The deal was struck Friday after Spirit Airlines put its data up for sale as part of its ongoing bankruptcy proceedings. Mercor.io Corporation, an AI data company, submitted a competing bid of $7.5 million but lost out to Google.

Google said it plans to use the data for product development and training its AI models.

The acquired data includes employee emails, Microsoft Teams messages, spreadsheets, calendars, and marketing, productivity, and operations data.

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