MicroStrategy Drops $250 Bitcoin Jordans. But You Can’t Buy With Crypto
MicroStrategy has stamped its own branding on Nike Air Jordans, and the $250 Bitcoin Jordans now sit in its online store.
Michael Saylor's MicroStrategy treats merch as an extension of its Bitcoin pitch. Nike, meanwhile, has lost almost half its value in a year.
Bitcoin Jordans Land at $250 a Pair
The listing describes a mid-top silhouette built on the original AJ1, with leather overlays and custom branding. MicroStrategy sells it as a custom build, not an official Nike collaboration.
The store carries 53 products, from $10 Bitcoin shoelaces to $250 Nike Dunks. Checkout, however, accepts only cards and wallets such as Apple Pay. Bitcoin itself buys nothing there.
A company whose entire business is Bitcoin is not accepting crypto payments for its products.
Regardless, MicroStrategy has benefited significantly from the latest Bitcoin bull run. MSTR stock went up 45% in a month, erasing all losses from the last 6 months.
Smaller firms now copy the same corporate treasury playbook, and the merch doubles as a recruiting tool for that audience.
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