Gen Z Is Buying ETFs and Holding Tight While Other Generations Trade More Actively, Binance Says

NewsSun, 16 Aug 2026 06:08:22 UTC1 hour ago

TLDR

  • ETFs made up 25% of Gen Z equity trading volume on Binance in early August, up from 21.9% in July
  • Gen Z averaged 13 monthly trades in TradFi perpetuals, fewer than Millennials (17) and Gen X (16.5)
  • 22% of Gen Z direct-equity accounts had never placed a sell order
  • Broadcom, Tesla, and the Schwab U.S. Dividend Equity ETF were top picks among Gen Z buy-only accounts
  • Binance’s bStocks briefly overtook Kraken’s xStocks as the second-largest tokenized stock issuer, before losing the position again

Gen Z traders on Binance are putting more of their money into ETFs and trading less often than older generations, according to new data from Binance Research.

ETFs accounted for 25% of Gen Z equity trading volume in early August. That was up from 21.9% of net equity inflows in July and 18.5% in June.

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