Nearly 90% of Finfluencer Posts Fail Basic Quality Checks, Study Finds
- Nearly 90% of all finfluencer posts showed more negative than positive features.
- Just 8% to 9% of posts disclosed the creator’s real financial expertise at all.
- Chainalysis flagged 74,037 tokens launched in 2024 as suspected pump-and-dumps.
A new academic study is putting hard numbers behind a suspicion many crypto users already had: most financial advice on social media is low quality, and the worst offenders in crypto follow a consistent pattern.
Finfluencer Problem, By the Numbers
Researchers at Queen Mary University of London analyzed nearly 2,500 “finfluencers” (financial influencers) across Instagram, TikTok, and YouTube, alongside a survey of more than 4,200 UK adults. The findings were as follows:
- Nearly 90% of all finfluencer posts showed more negative than positive features, including poor sourcing and weak financial credibility
- Just 8% to 9% of…
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