Gen Z Is Buying ETFs and Holding Tight While Other Generations Trade More Actively, Binance Says

TLDR

• ETFs made up 25% of Gen Z equity trading volume on Binance in early August, up from 21.9% in July
• Gen Z averaged 13 monthly trades in TradFi perpetuals, fewer than Millennials (17) and Gen X (16.5)
• 22% of Gen Z direct-equity accounts had never placed a sell order
• Broadcom, Tesla, and the Schwab U.S. Dividend Equity ETF were top picks among Gen Z buy-only accounts
• Binance’s bStocks briefly overtook Kraken’s xStocks as the second-largest tokenized stock issuer, before losing the position again

Gen Z traders on Binance are putting more of their money into ETFs and trading less often than older generations, according to new data from Binance Research.

ETFs accounted for 25% of Gen Z equity trading volume in early August. That was up from 21.9% of net equity inflows in July and 18.5% in June.

Gen Z is rotating into ETFs.

Unleveraged ETFs rose to 21.9% of Gen Z equity net flow (June→July), and ETF trading share climbed to 25% in early August (vs 9.5% for Millennials).

More baskets, fewer single names—diversification over speculation.

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